Fooda has been connecting hungry office workers with authentic local restaurants for years. In that time, we’ve noticed a few techniques that creative restaurant owners use to increase sales at their Popup, and encourage customers to visit their brick & mortar locations.
Here’s a list of five simple changes you can make at your Popup to increase revenue:
- Bounce Cards
One of the best aspects of partnering with Fooda is the opportunity to direct new customers to your brick & mortar location. The best way to do this is to serve unbelievable food, which you already have covered. A second tactic is to have a stack of “bounce cards” at your Fooda Popup. These cards feature a special offer, like a free appetizer or a percent off the bill, for Fooda Popup customers who buy a meal at your restaurant location. Serve them the delicious food you have at the Popup, and you have a loyal new customer.
- Business Cards
Fooda puts your restaurant in front of thousands of potential customers per week. Allowing customers to grab your business card opens the door to them visiting your brick & mortar, order takeout on a Sunday night, or cater their kid’s birthday party.
- Food Presentation
We eat with our eyes first. The importance of nice-looking food and a clean station can’t be overstated when you’re trying to increase sales. Make sure your Popup looks like somewhere you’d want to buy food.
- People Presentation
Presentation isn’t just about the food. Your Fooda Popup team is an extension of your restaurant, make sure they know how you want to be represented.
- Sides, Drinks, and Desserts
Enticing extras near the POS are a great way to increase the average ticket price at your popup. It’s the same tactic grocery stores employ by putting the candy near the checkout. The best part? These sides, drinks, and desserts often carry a higher profit margins than entrees.
Do you have a tactic you’re using to increase sales at your Popup that we didn’t list here? We’d love to hear from you!